What is an experience … no, really?
When I talk to fellow event professionals, clients, or co-workers, I often feel like there’s a difference in how we understand the word ‘experience’. And I’m the first one to …
When I talk to fellow event professionals, clients, or co-workers, I often feel like there’s a difference in how we understand the word ‘experience’. And I’m the first one to …
This blog post has been long awaited … and the reason for this is that for a long time I’ve seen quite a few examples of event strategies that are …
The business events’ industry is in dire straits … just like everyone else! Post-pandemic business environments are strained by lack of staff, war, and inflation – and as usual this …
During the Corona situation, it got obvious that not many people know the meetings and events industry. Governments around the globe forgot an important player in their work to provide …
Yes, I know! We are all a bit tired of hearing about sustainability. But it is important than ever to think about sustainability for your meetings and events – and …
I know I have addressed this issue before on the blog…but since it is still a problem, I am taking it up again. Education – or the lack of educational …
When I introduce experience design to colleagues and clients, the first question I get is “But isn’t it expensive??”. And I tell them the same thing I will tell you …
For many, many years, the meetings and events industry has talked about integrating networking in our conferences as a means to learn more than merely what is induced from the …
Mental health! It’s an issue which is becoming more and more important every day. Everybody’s stressed out – and some audiences more than others – so meeting and event planners …
Have you ever had your boss/client ask you to book a ‘creative’/’different’ kind of meeting room for your/their next meeting? Somewhere you can think ‘outside the box’? After the first …