The events industry needs workers who boast in-depth and technical knowledge of a wide array of technology. Technology will disrupt every industry in the future and the events industry is no exception. In fact, the events industry is one of the areas that technology could potentially have the biggest impact, meaning it’s even more important for the industry to acquire talented tech workers.
For background purposes, the events industry is essentially the creation and development of small or large scale events such as festivals, concerts, formal parties, and more. Basically, if a large crowd of people is gathering for entertainment purposes, it’s likely within the events industry.
Obviously, keeping guests and attendees hooked means staying up to date with the times, but this can’t be done if no one in the industry understands how to integrate technology with their events.
The Advancements of Special Effects
Over the last few years, special effects have become incredible and leave many people astounded. Smoke shows and lighting effects amaze concert attendees and the advancements in sound systems help create an immersive experience. Look at television special effects to see an example of how much it has changed over the years, but also be sure to apply it to in-person spectacles.
With that in mind, integrating these effects requires technical knowledge and cannot be done without an understanding of the technology behind these effects. Ironically, some of the most important needs for talented tech workers in the events industry go beyond the scope of effects. Talented social media managers are becoming more common in the event industry and are needed for advertising purposes.
Without these talented workers, events don’t receive the proper publicity and may have a less than ideal turnout. Technology is changing every aspect of the events industry from the effects to marketing and having workers who understand all these changes is the key to success.
Artificial Intelligence in the Events Industry
This is an often unthought about change that is coming due to technology. Everybody thinks about artificial intelligence impacting business fields, but it will certainly impact the events industry as well, mainly for advertising. As algorithms get more and more advanced, the events industry will need to be filled with workers on the backend who can develop programs that are successful for advertising.
Additionally, as covered by Forbes, artificial intelligence is changing the way by which events are planned. Jobs such as product management are being put on a large scale where the product is an event. Hiring employees who understand the subtleties of advertising and those who can also successfully create programs that drive traffic to the product, i.e. the event, will be far more valuable than other workers in the future.
The Changing of Events Themselves
As a whole, the events industry is changing and events themselves are being disrupted by technology. After all, the electronic dance community was only able to form because technology and music merged. This gave rise to new events that required new spectacles to keep attendees hooked.
To that end, partnering with trade schools or vocational schools that produce graduates that have technical knowledge in certain areas is key to advancing your goals within the events industry.
Your top priority should be identifying employees who can spot future trends, and then plan entirely new events that encapsulate those trends. Without those talented employees, however, there can be no preemptive event creation that may help to stimulate business.
Conclusion
As with any industry, think back to what the events industry looked like 20 years ago. It would be very dissimilar to what is seen now due to advancements in technology. As these technologies continue to advance, having workers who have deep knowledge of them will be key to the industries’ survival.
For perspective, look no further than the current COVID-19 pandemic. Artists from all across the world hosted virtual concerts for their fans and still put on light shows via the televisions. This is an example of technological adaptation in the events industry that could not be done without technical knowledge. Acquiring employees with this knowledge needs to be the priority of any events industry company.
