What is an experience … no, really?
When I talk to fellow event professionals, clients, or co-workers, I often feel like there’s a difference in how we understand the word ‘experience’. And I’m the first one to …
Author: Anne
The power of a true event strategy
This blog post has been long awaited … and the reason for this is that for a long time I’ve seen quite a few examples of event strategies that are …
Meetings and events: Welcome to the C-suite
The business events’ industry is in dire straits … just like everyone else! Post-pandemic business environments are strained by lack of staff, war, and inflation – and as usual this …
The event industry is not invisible!
During the Corona situation, it got obvious that not many people know the meetings and events industry. Governments around the globe forgot an important player in their work to provide …
Get on the sustainability train – it is more than just organic food!
Yes, I know! We are all a bit tired of hearing about sustainability. But it is important than ever to think about sustainability for your meetings and events – and …
Education, education, education
I know I have addressed this issue before on the blog…but since it is still a problem, I am taking it up again. Education – or the lack of educational …
3 inexpensive ways to add experience to your event
When I introduce experience design to colleagues and clients, the first question I get is “But isn’t it expensive??”. And I tell them the same thing I will tell you …
From networking to soulworking
For many, many years, the meetings and events industry has talked about integrating networking in our conferences as a means to learn more than merely what is induced from the …
Meetings unplugged: Chill zones
Mental health! It’s an issue which is becoming more and more important every day. Everybody’s stressed out – and some audiences more than others – so meeting and event planners …
Is your creative meeting staged?
Have you ever had your boss/client ask you to book a ‘creative’/’different’ kind of meeting room for your/their next meeting? Somewhere you can think ‘outside the box’? After the first …