How far are we now? A status update on two 2013 event essentials in a 2025 setting
In December, I did some end-of-year cleaning as one tends to do. And what did I find, you ask? Well, I found a recap from an industry meeting held in …
Author: Anne
What is an experience … no, really?
When I talk to fellow event professionals, clients, or co-workers, I often feel like there’s a difference in how we understand the word ‘experience’. And I’m the first one to …
The power of a true event strategy
This blog post has been long awaited … and the reason for this is that for a long time I’ve seen quite a few examples of event strategies that are …
Hybrid events – the perfect version?
To be honest, I’m not a fan of hybrid events. I think they only to some extend fill the need of both audiences, which make them a loose-loose situation and …
Buzzword: Hybrid – Beware of the pitfalls
Almost out of the Covid-19 cover, the next big question arises: What do we do now? And right on the coat tails of that question comes the answer: HYBRID meetings! …
Meetings and events: Welcome to the C-suite
The business events’ industry is in dire straits … just like everyone else! Post-pandemic business environments are strained by lack of staff, war, and inflation – and as usual this …
The event industry is not invisible!
During the Corona situation, it got obvious that not many people know the meetings and events industry. Governments around the globe forgot an important player in their work to provide …
Get on the sustainability train – it is more than just organic food!
Yes, I know! We are all a bit tired of hearing about sustainability. But it is important than ever to think about sustainability for your meetings and events – and …
Education, education, education
I know I have addressed this issue before on the blog…but since it is still a problem, I am taking it up again. Education – or the lack of educational …
3 inexpensive ways to add experience to your event
When I introduce experience design to colleagues and clients, the first question I get is “But isn’t it expensive??”. And I tell them the same thing I will tell you …