Meet the person behind EventAnne

There is probably no doubt that conferences, meetings, and events are a big part of who I am. If you ask the people who know me, they will say the same: I am passionate about it – and I have been for many years.

I have always thrived on delivering large and complex events where both the event owner and the participants leave with a smile on their faces. Today, however, what motivates me most is the opportunity to create real value through events. Whether it’s conferences, trade shows, workshops, or conventions, I am fascinated by how well-designed events can move people, organizations, and results.

Over the years, I have experienced most aspects of the meetings and events industry – the good, the challenging, and the truly fun. I know the reality of working with large-scale events from the inside and understand how to make an event strategy work in practice. I bring this experience with me when I advise clients, give keynote presentations, or write an article.

As my many years of experience have grown, my focus has increasingly shifted towards empowering others. I am passionate about sharing my knowledge to strengthen meeting and event planners, companies, and organizations – helping them work more strategically, consciously, and ambitiously with their meetings and events.

For me, it ultimately comes down to people, purpose, and coherence. And about making events matter far beyond the day itself.

Fun fact: I can’t attend a meeting without automatically assessing the experience, the energy in the room, and whether the breaks are placed at the right moments. It’s not something I can turn off – and honestly, I wouldn’t want to.