How far are we now? A status update on two 2013 event essentials in a 2025 setting
In December, I did some end-of-year cleaning as one tends to do. And what did I find, you ask? Well, I found a recap from an industry meeting held in …
Tag: Strategy
What is an experience … no, really?
When I talk to fellow event professionals, clients, or co-workers, I often feel like there’s a difference in how we understand the word ‘experience’. And I’m the first one to …
The power of a true event strategy
This blog post has been long awaited … and the reason for this is that for a long time I’ve seen quite a few examples of event strategies that are …
Meetings and events: Welcome to the C-suite
The business events’ industry is in dire straits … just like everyone else! Post-pandemic business environments are strained by lack of staff, war, and inflation – and as usual this …